How To Craft High Converting Emails Using AI

Let's face it - we've all been there. You want to write the perfect email for your next campaign or newsletter but nothing comes to you. Or you start typing and before you know it, you hit delete and your back to squere one. Frustrating?

If you are a writer, blogger, copywriter or someone who gets that occasional writers block - then using an AI writing tool could easily save you hours of frustration.

In this article we will use an AI writing assistant called Jasper.ai, to write powerful emails that will drive engagement for your company, product and audience and significantly reduce the time you have to spend at the crafting bench each time.

4 Simple Steps To Write owerful Emails Using Jasper.ai:

1. Provide Jasper With Basic Information

Once you've typed in some basic information about your audience, Jasper will use it to figure out how to best connect with them by assesing their needs and and how it relates to you, your company and what it is you are tyring to achieve.

The good news here is that Jasper can help make sense of this for you. Simply enter your company bio (or your own bio if you are your company) using the company bio template, fill in the input prompts and select the options that best fits your company and brand.

Jasper will now use the information you provide when crafting your email. You can now choose to provide more information about your audience and what they may want to hear about in your email. Providing information about your audience age, gender, location, and occupation (basically your ideal customer avatar) will significantly increase the quality and accuracy of the final email.

Remember all of this copy will act as guidance to Jasper. Once you are done with this step, you can start asking Jasper to write for you, also called running commands.

As an example, you can ask Jasper to write about:

• the goal this audience can achieve with your product or service
• a list of reasons this audience is an ideal customer for your business type
• a list of challenges your audience might struggle with

Jasper will write content based on the information you provide and once it's done, you will have high quality content you can use as a base for your email.

2. Fine Tune Your Email

You can now choose to ask Jasper to build out your email by using the content you generated in the last step. Jasper can create personalized emails, and you can even select the tone you want to use throughout the message to infuse it with your or your brands voice.

If you're an experienced email marketer, you already know how important the subject line is when it comes to crafting an email. It can literally make or break your entire campaign.

Studies show that about 50% of people will decide to open your email based on the subject line alone, and based on my own experience, having no subject line outperforms having a terrible one. I'll be covering this topic in more detail in a different post.

3. Make A Subject Line

If you get stuck figuring this one out, you can ask Jasper to suggest subject lines for you, and you'll get some rather creative and unique suggestions depending on what kind of subject line you ask for.

4. Add A Call to Action

Finally, and often forgotten or overlooked, is the call to action. What action do you want your audience to take?

You can ask Jasper to craft a call to action for you. Do you have to include one? No, but virtually every study shows that you can more than double your response/action rate by adding a clear call to action, compared to when you leave it out completly.

By now, you'll have a pretty solid email ready to send to your audience. You can go back and repeat the steps individually until you are satisfied with the end result.

Summary

That's how you can leverage AI in 4 simple steps to make your emails for you. But don't take my word for it, you can try it out and see for yourself. Head over to Jasper.ai and grab your 10 000 FREE credits to try it out by clicking here.

Using AI has helped me reduce my time spent writing content and emails to a fraction of what it used to be and I'm excited to see what new possibilites the future will bring!